PRESS RELEASE - October 1, 2022

SAMES KREMLIN and iNTEC SAMES KREMLIN become Sames to strengthen its fundamentals
     On October 1st, 2022, SAMES KREMLIN and iNTEC SAMES KREMLIN will become Sames: a new name, a new logo, and values that are reinforced to better meet the technological and environmental challenges of its customers, partners, and employees.

An identity rethought with continuity
     Since 1925, the only French expert in paint and sealant application solutions has been expanding worldwide in all industrial markets. With the acquisition of iNTEC in 2020, SAMES KREMLIN has strengthened its presence in the bonding sector. In 2022, the company will go even further by asserting its positioning with ambitions resolutely turned towards innovation and the preservation of the environment.

Sames: a return to its roots turned towards the future
This redesigned identity is an opportunity for Sames to express loud and clear a business philosophy rooted in its DNA and focused on customer benefits: Simply Applying Most Efficient Solutions, which is the acronym of its name. A development that allows it to refocus on its fundamentals: Sames supports its customers' industrial processes - the bonding of components and the protection and embellishment of the surfaces of finished products.
     To put it simply, Sames bonds, protects, and beautifies all materials.

Sames' market its solutions under several product ranges to leveraging its historical brands:
• Sames Intec for high viscosity extrusion
• Sames Kremlin for conventional spraying
• Sames Nanocoat for rotating bell spraying
• Sames Inocoat for powder coating
• And Sames Services for the turnkey projects and services

     Sames simplifies its logo to emphasise the synergy of its trades and talents. The shapes are softened to evoke the gestures of those who apply. The iconic phosphorus green has been retained to reflect SAMES KREMLIN's heritage and its desire to preserve the environment. As for the blue, it enriches the color palette by accentuating technical expertise and a passion for innovation. The redesigned brand mobilizes around a single vision: Unite people, protect the environment, and beautify the world.

A new identity for embodied values
     By transforming its identity, Sames is affirming that it is much more than a supplier of spraying equipment and solutions. It is a player committed to its ecosystem around three fundamental values:
• The "Human Touch": enjoy being the best together
• All committed to excellence and customer satisfaction: being agile and innovative
• All responsible for tomorrow: protecting the environment and beautifying the world
     Even closer to its customers, more innovative and more committed to a better world, Sames is asserting ambitions that are anchored in our time and in tune with the major industrial and ecological challenges of tomorrow.

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